Technology
Create a Precise and Accurate Marketing Strategy using Spatial Skills
Use all your data to get to know your customers better and find the best marketing strategies for sales, driving better customer satisfaction
Best Solution for the Technology Industry
OOH Targeting
Identify and discover the latest insights for your target market campaigns and find new potential market share.
Campaign Measurement
Prove ROI data and discover new ways to measure the effectiveness of your product campaigns. Ensure your marketing campaigns are on target and delivered efficiently and effectively.
Geomarketing
Identify the best locations and plan your campaign strategy with spatial capabilities. Shape market penetration strategies more strategically and effectively.
Territory Planning
Find geospatial solutions and design marketing strategies more optimally. Increase productivity, sales and save operational costs better.
Site Selection
Predict and monitor company data enriched by Spatial Data Science to find business expansion steps more efficiently.
Spatial Data
Take the pain away from selecting and collecting. Augment your own data and broaden your analysis with a wide-range of curated data sets.
OOH Targeting
Identify and discover the latest insights for your target market campaigns and find new potential market share.
Campaign Measurement
Prove ROI data and discover new ways to measure the effectiveness of your product campaigns. Ensure your marketing campaigns are on target and delivered efficiently and effectively.
Geomarketing
Identify the best locations and plan your campaign strategy with spatial capabilities. Shape market penetration strategies more strategically and effectively.
Territory Planning
Find geospatial solutions and design marketing strategies more optimally. Increase productivity, sales and save operational costs better.
Site Selection
Predict and monitor company data enriched by Spatial Data Science to find business expansion steps more efficiently.
Spatial Data
Take the pain away from selecting and collecting. Augment your own data and broaden your analysis with a wide-range of curated data sets.
*This use case is taken from one of CARTO's client. Terralogiq is a preferred partner for CARTO
Case Study
Knowing the potential and
opportunities of new target
markets with spatial data
Bumble Inc. is the parent company of Bumble and Badoo, two of the world's best-selling dating apps with millions of users from around the world. These platforms allow people to connect with each other and build fair and healthy relationships. The Bumble team wanted to find untapped market opportunities, particularly in large population markets such as the United States, China, and Brazil.
By focusing marketing budgets more effectively to reduce acquisition costs, increase conversion to premium propositions, and capture advertising revenue, CARTO helped them by providing accurate total market forecasts and market penetration simulations. With CARTO's Data Observatory, Bumble can now quickly and easily extract the total population of each city as well as disaggregate it by age group and gender.
When we grow up as a platform in our country itself here in Indonesia. We realize that having local supports always help us optimize our integrations or making sure we implement the systems correctly.
Alfonsius P Timboel
CPO - Halodoc
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