Case Study
Knowing the potential and opportunities of new target markets with spatial data
Bumble is known as the world's best-selling dating app with millions of users worldwide. With this number of users, the Bumble team wanted to find more opportunities by expanding active users in countries with large populations such as the United States, China and Brazil.
By using a combination of internal and external data analysis with Carto, the Bumble team can now accurately estimate the total market to penetrate and focus their marketing budget more effectively to reduce acquisition costs, increase conversion to premium propositions and increase advertising revenue.
Case Study
Knowing the potential and opportunities of new target markets with spatial data
Bumble is known as the world's best-selling dating app with millions of users worldwide. With this number of users, the Bumble team wanted to find more opportunities by expanding active users in countries with large populations such as the United States, China and Brazil.
By using a combination of internal and external data analysis with Carto, the Bumble team can now accurately estimate the total market to penetrate and focus their marketing budget more effectively to reduce acquisition costs, increase conversion to premium propositions and increase advertising revenue.